Founded in 1888 by William Henry Belk in Monroe, North Carolina, Belk (then known as New York Racket) has always been geared towards serving the modern Southern lifestyle in a way no other department store ever has, or will. In the early days, Belk relied on bargain sales and advertising to grow business throughout the south, and over the years, the business has grown steadily, remaining family-operated the entire time. Now in its third generation of family leadership, the business has never lost focus on catering to their customers to deliver style at competitive prices while entertaining amazing sales.
With plenty of acquisitions (such as Proffitt’s and McRae’s department stores), and the addition of flagship stores to its repertoire, Belk has maintained their good standing in the eyes of southern shoppers. They carry name-brand as well as private label merchandise, and their online store has a fantastic bridal and gift registry program that has improved greatly in recent years. Their flagship stores compete with more upscale stores such as Macy’s and Dillard’s and carry more higher-end retail.
Belk now boasts 301 store locations in sixteen states in the southeastern United States, as well as a steady source of consumers via belk.com. They amassed annual sales of $3.96 billion in 2013, and business continues to grow at a solid rate.
The Belk stores cater to all types with several different departments. They have a few stores that are just for men’s style, as well as their general department stores that carry home furnishings, apparel, accessories, and cosmetics. Seeing as how they have such a numerous collection of high-end, name-brand lines, it’s no wonder they work with Clinique to deliver the amazing products and bonuses both Clinique and Belk are known for.
August 2, 2016
$27 Worth of Products
7-Piece Gift Set ($70)